What is digital marketing?
Thanks to the internet and mobile technology, businesses are able to market their goods and services to consumers via a variety of digital channels. This includes not only traditional online (internet) marketing but extends to social media marketing and other forms of marketing done using digital platforms and channels. This has placed effective marketing within the reach of small and medium business enterprises.
Below is a concise framework of various digital marketing techniques that will provide you with an overview of what digital marketing entails.
Step 1: Logo and brand identity
When one hears the word ‘logo’ or brand, you typically think of giant corporations like Nike, Coca-Cola or McDonalds, but the reality is that every business should have a distinctive name and corporate identity to help consumers differentiate between them and their competitors. Some companies invest millions of dollars into developing bespoke brand identities. For instance, the BBC reportedly spent more than £7million (R 164million) on a recent brand refresh. [1] That’s not to say that you would need to spend that kind of money on your logo or brand, but it proves the importance of having a unique and distinctive logo and brand identity for your business. In the world of marketing, repetition is key. The more customers see your logo and your colour scheme, the better they will remember you. And the better they remember you, the better your chances of them buying from you when they need your goods or services. The process of branding can become extremely technical and interesting, but it can also be simple. You don’t have to have an over-the-top brand. Less is invariably more, but what you should consider, is a logo that it your own and a colour scheme that differentiates you from your competition. This will also make your business look more professional and allow graphic designers and digital marketers to create marketing material that is consistent with your brand. Having a logo and a brand identity is key to effective digital marketing.
[1] https://www.dailymail.co.uk/news/article-11576223/The-BBC-spent-7MILLION-new-logos-Cost-modern-rebranding-revealed.html